MTV SHUGA MASHARIKI

PARAMOUNT

OFFLINE | ONLINE | FINAL MIX | GRADE

MTV Shuga Mashariki is an East African coming-of-age drama series that follows university students navigating modern life in Kenya. It focuses on themes of sexual health, identity, relationships, mental health, and family pressure within the context of economic hardship and social expectations. The show uses unfiltered storytelling and bold characters to inspire social reflection and reform, challenging harmful gender norms and promoting youth empowerment in a Gen-Z world shaped by hyper-connectivity and social media.